“But the fact of the matter is the horse is out the barn. Call it junk, industrial or corporate yoga—these Tupperware parades of cultural coercion have been clawing at the landscape since the early 1980s like […]
abhyāsa
Western Industrial Modern Postural Yoga VI
… how something is propagated, marketed. In the West what distinguishes Yoga from another system of physical culture is its branding, packaging and marketing as the “exotic” “mystical east” with its “until now” secret techniques, cures, […]
